Liftopia
Long Story Short
I'm lucky to live a short drive from Tahoe and some of the best skiing in the US. For years, Liftopia has been my go-to source for lift ticket deals. Millions of skiers and riders turn to Liftopia for tickets and ski passes at over 250 resorts across North America.
When I was approached with an opportunity to work with them, I jumped at the chance! I was hired to provide UX/UI design support for the Web Team as well as the Marketing Department.
Below are samples of the projects I worked on.
Tradeshow Banners
The Marketing Team asked me to design a set of new retractable trade show banners for an upcoming conference. The team provided me with a creative brief that included the content they wanted to see. It was up to me to produce a visually compelling design that would stand out at a busy conference.
I like to start projects like this by sketching on paper. This allows me to try out a multitude of ideas and iterate before forwarding any concepts to the team for review. Once I have a go-ahead on the concept, I digitally render the design in Adobe Illustrator.
Tools Used
Email Marketing
The Marketing Team also asked me to design their weekly email marketing campaigns. The purpose was to enhance the relationship with its customers and to encourage customer loyalty and repeat business.
After receiving the creative brief, I would organize the information architecture using low-fidelity wireframes. Like sketching on paper, this is another method that allows me to quickly try out different layouts before moving on to visual design.
Once I had a layout that worked, I would create the pixel-perfect designs which I'd hand off to the developer team.
Tools Used
Reports
Occasionally I was asked to produce Reports for the Marketing Team. They would send me a creative brief, along with the content, and I would produce the visual designs following Liftopia's branding guidelines.
Tools Used
One-Sheets
I was also asked to design one-sheets to hand out at trade shows and conferences. One-sheets are an excellent way to showcase the products or services the company offers.
Tools Used
Internal Projects
I also had the opportunity to work on more casual projects for Liftopia, like this poster for a company party.
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